This soap was formulated to be as mild and enriched as a soap could be for your little ones (or any one wanting a rich, mild soap). Made with high amount of olive oil (one of the mildest soap oils). Extra goodies inside are coconut milk (but NO coconut oil), oats, chamomile hydrosol, rich avocado, pumpkin, and carrot purees, avocado oil, meadowfoam, babassu….well, just look at the ingredients! So bubbly! Comes packaged in rice paper and wrapped up like a little gift!